Making Twitter really work for you

So, you’ve set your business Twitter account up and it’s running nicely and you’re gaining some followers and attracting some attention. Now it’s time to ramp it up! Here are some ideas to make Twitter work better for you; to get the message out there more effectively. As I covered in a beginner guide to Twitter, there are a few unwritten rules and if you don’t use them it irritates people and they are less likely to... [Read More...]

Stop poo pooing Twitter and sign up already

I hold my hands up and confess that I was one of those people who actually said: “Twitter? What a load of old rot. It’ll never catch on.” Well, what do I know? Not only has it caught on, but is one of the fastest growing digital sites and is about to take over the world . . . Twitter is a fast moving and very effective way of talking to an audience; of sharing news and links and interesting information. However, in order to maximise... [Read More...]

Why PR is essential to your small business right now

It seems utterly ridiculous doesn’t it? Here we are in the middle of a crippling ecconomic downturn and I’m banging on about forking out money on media communications and and you’re more worried about paying the milkman. I mean who wants to spend their cash on media strategies when customers are drying up faster than the plotlines on Heroes? Money is tight, you can’t afford to keep splashing out on mochachoccawoccachinos any more,... [Read More...]